VisioLab is AI-powered self-checkout for stadiums, arenas, university canteens, corporate campuses, and more. Founded in 2019 by Tim Niekamp and Iwo Gernemann, we're headquartered in Osnabrück with a US office in Boston. 400+ active systems, 3 continents, Series A closed. Our clients include teams from the NFL, NBA, MLS, and NHL.
Every year, millions of people move faster through food service venues because of what we build.
VisioLab sits at the crossroads of sports, hospitality, and technology. Our product lives in stadiums, arenas, and high-traffic venues - places where speed, experience, and scale actually matter. We need a Marketing Generalist who gets that world and can bridge the gap between our founders and the US market - someone who shows up at a trade show, makes sure everything is set before the first handshake, and still has the eye for a great story when the cameras are rolling.
This is not a narrow demand gen role. You'll touch everything - content, events, campaigns, case studies, and account-based outreach - with one goal: make VisioLab impossible to ignore in the US sports and hospitality market.
Coordinate and represent VisioLab at US industry events and trade shows - from prep to presence to follow-up
Create and manage content that speaks to venue operators, F&B directors, and franchise decision-makers
Conduct and coordinate case study interviews and turn customer stories into compelling marketing assets
Run account-based marketing campaigns in close collaboration with Sales and the founders
Work directly with the founding team to translate strategy into execution on the ground in the US
Track performance across channels - you know what's working and you cut what isn't
2-5 years of marketing experience, ideally with exposure to sports, entertainment, hospitality, or venue-based industries
Strong writing and storytelling instincts - you can make complex tech feel exciting and relevant to a US sports audience
Hands-on experience across multiple marketing channels - events, content, email, paid, and account based marketing
A natural feel for the US sports and hospitality market - you understand the culture, the buyers, and the language
Fluent in modern marketing tools: HubSpot, automation, paid platforms, and analytics
A bias for action - you ship fast, learn fast, and don't wait for permission
Comfortable working as a bridge between a European HQ and a US team that's still being built